बहुत निकले मेरे अरमान फिर भी कम निकले

बहुत निकले मेरे अरमान, फिर भी कम निकले...। इलेक्ट्रॉनिक पत्रकारिता में काम कर रहे बंधुओं को अक्सर ये शिकायत रहती है कि उनकी स्टोरी को वो फुटेज या लेंथ नहीं मिली जिसके वे हकदार थे अब उन्हें कौन समझाए कि भाई इस माध्यम की सबसे बड़ी चुनौती तो यही है कि आपको कम-से-कम समय में 'गागर में सागर' भरने की कला आनी चाहिए। वैसे अगर आपकी कहानी बिकने लायक है तो आपको 'राई का पहाड़' बनाने की छूट भी मिल जाती है। आखिर सवाल टीआरपी का है और इसके सामने सारे तर्क फीके पड़ जाते हैं।

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इस ब्लॉग से लोकप्रिय पोस्ट

Two Verses from Gitanjali by Gurudev Rabindranath Tagore XXXV Where the mind is without fear and the head is held high; Where knowledge is free; Where the world has not been broken up into fragments by narrow domestic walls; Where words come out from the depth of truth; Where tireless striving stretches its arms towards perfection; Where the clear stream of reason has not lost its way into dreary desert sand of dead habit; Where the mind is led forward by thee into everwidening thought and action- Into the heaven of freedom, my father, let my country awake. XXXVI This is my prayer to thee, my lord - strike, strike at the root of penury in my heart. Give me the strength lightly to bear my joys and sorrows. Give me the strength to make my love fruitful in service. Give me the strength never to disown the poor or bend my knees before insolent might. Give me the strength to raise my mind above daily trifles. And give me the strength to surrender my strength to thy w...
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Social media: Opportunity and challenges for corporates

Social media: Opportunity and challenges for corporates   Print and electronic media no longer dominates the communication business. Now social media has taken centre stage. This radical change in media and communication industry sets new rules and new technology giant organizations have emerged like google, Facebook, twitter, linked-in and many more. Consumer behaviour has changed and smartphone and apps became the tool of quick, interactive social instruments of communications.   Social media usages have gone up significantly with the increased penetration of smart phones. New technology friendly companies have started leveraging social media platforms for B2B and B2C interactions. More and more companies are planning to use mobile apps to manage supply chain, real time sales report and predictive analysis. Many companies are using Facebook pages, like and comments for sentiment analysis to improve customer satisfaction. The real challenge for corporates would be to integrat...
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