Social media: Opportunity and challenges for corporates Print and electronic media no longer dominates the communication business. Now social media has taken centre stage. This radical change in media and communication industry sets new rules and new technology giant organizations have emerged like google, Facebook, twitter, linked-in and many more. Consumer behaviour has changed and smartphone and apps became the tool of quick, interactive social instruments of communications. Social media usages have gone up significantly with the increased penetration of smart phones. New technology friendly companies have started leveraging social media platforms for B2B and B2C interactions. More and more companies are planning to use mobile apps to manage supply chain, real time sales report and predictive analysis. Many companies are using Facebook pages, like and comments for sentiment analysis to improve customer satisfaction. The real challenge for corporates would be to integrat...
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